“You don’t close a sale you open a relationship if you want to build a long terms, successful enterprise”
“Sale Promotion “
Sales promotion is the activities that stimulate customers demand and improve the dealer’s performance. Sales promotion is not carried out for the whole year. It is done after certain periods. Sales promotion includes activities like distribution of free samples, premium on sales, trading stamps, dealer incentives, fairs, exhibitions, fashion shows and prize contest, etc.
- Sale promotion is used for the following purpose:
- To introduce new products;
- To increase sales during slack seasons;
- To attract new customers;
- To improve the public image of the firm;
- To polarize a brand name;
- To assist the salesman and the dealer, etc.
“Sales promotion as those promotional activities, other than personal selling, advertising and publicity, that is intended to stimulate customers demand and to improve middlemen marketing performance”